Data collection guidelines for tourism and sustainability monitoring in cultural destinations

IMPLEMENTATION PERIOD: 01/10/2023-31/03/2025

This project aims at helping cultural destinations with the data collection necessary for tourism and sustainability monitoring. It brings together stakeholders from 5 countries in order to create useful and generally applicable Guidelines for data collection. The joint activities lead to a practical solution.

The project will (in cooperation with the destinations) suggest a set of data needed from primary research (some data are already available from official statistics). Then during individual and joint activities (workshops, brainstorming, good practice sharing etc), the collection methods and questionnaire structure will be developed. The method will be tested in selected destinations during the summer of 2024 and then will be evaluated and (if needed) adjusted. During the project, there will be also a discussion with NDO (National destination organisation). The municipalities (as discussed in Kutná Hora) collect data in paper form getting a minimum of responses and low reliability, they change the questionnaire every year, therefor there is low continuity. This issue can be overcome with professional questionnaire development, considering more aspects of tourism and long-term perspective.


Adam Mickiewicz University in Poznan

Adam Mickiewicz University, Poznań is is the major academic institution in Greater Poland (Wielkopolska region) and one of the top Polish universities. AMU is ranked 3 in Poland and 801-1000 in The Times Higher Education World University Rankings 2019. AMU is in the world 5% best universities. They accomplish scientific excellence through a variety of research, innovative learning and academic programs, participation in international projects and a creation of social impact. The tourism program is the best academic program in tourism in Poland (independent source). The involved partners are experts in analyzing tourism potential of cities and regions, are strong in methodology and deal with cultural tourism, tourism development plans and tourism in central European region.

Matej Bel University in Banská Bystrica

MBU is a centre of research excellence and scientific projects. Internationalisation of research is an essential element of most research projects. MBU is perceived as a strong national university of international importance. Its status has been achieved due to its high quality of education, successful placement of graduates on the labour market, international co-operation and co-operation with the practice. The Department of tourism has been offering study of tourism for 56 years and is member of numerous international organizations. The department concentrates its research on sustainable tourism, socially responsible behaviour, cultural tourism, destination management organizations etc.

"Fan S. Noli", University of Korça, Faculty of Education and Philology

University Fan S. Noli of Korca has a long tradition as a Institution of Higher Education in Albania. In the course of time UNIKO has developed its teaching and research profile, as well as human resources to become an important educational institution that play a crucial role in social and economic context of south-eastern Albania. The study of tourism is offered in the Department of Tourism in Faculty of Economy and Department of History and Geography, Faculty of Education of Philology. The lecturers of these department have contributed with research studies in tourism development in Korca region.

Budapest Business School, Faculty of Commerce, Hospitality and Tourism

BBS is a university of applied sciences and one of the key areas of study is tourism and hospitality. In    Hungary, BBS is the market leader in tourism education, with more than 50% of tourism undergraduates studying at BBS Faculty of Commerce, Hospitality and Tourism. Our students start learning about the principles and requirements of sustainability from the first year of their studies, and we have different colleagues at our Department of Tourism who are experts of this topic. BBS has successfully participated in several Erasmus strategic partnership projects in the past 10 years, among them, the „Learn to Change” project (2021-2023) which engaged higher education students, teachers, and industry partners across Europe in collaborative digital storytelling to support and innovate sustainable change for the post-pandemic tourism and services sector.