Aim of subject:

Students acquire basic economic concepts, variables and models, which provide a basis for the study of related economic and managerial disciplines, being theoretically prepared for applying business savvy to specific situations. Upon completion of the course, they get a reasonable grasp of the principles of microeconomic decision-making and macroeconomic balancing. After completing the course, the student will be able to:

identify the main factors determining the decision-making of households and companies in the markets of goods and services and explain the basic principles of the influence of these factors on the decision-making of the entities concerned;

identify and describe the most important determinants of decision-making of companies and households in the labor market and capital market and be able to explain the nature of the influence of these factors on the decision-making of given economic entities and the macroeconomic context of these decisions in consumption and investment;

describe and explain the context of market failures;

characterize basic macroeconomic variables such as product, unemployment, inflation rate, net exports;

describe the main determinants of the exchange rate and its relationship to net exports and international capital flows;

characterize the money market and the main factors influencing its balance in terms of inflation targeting;

compare and highlight the differences in the use of monetary and fiscal policy to stabilize the economy;

apply simple, general principles of economic decision-making of individual subjects to their own situation and to events in economic reality;

analyze the effects of macroeconomic imbalances on the product gap, unemployment, employment, and inflation rates from available data, in particular using the AD – AS model.

Subject content

1. Basic economic concepts, business cycle, frontiers of production possibilities.
2. Basic economic concepts, business cycle, frontiers of production possibilities.
3. Corporate decision-making in product and service markets.
4. Decision-making of households in factor markets.
5. Corporate decision-making in factor markets.
6. Market equilibrium. Market and company efficiency. Market failure. Microeconomic policy of the government.
7. Macroeconomic performance measurement. Economic policy, tools and functions.
8. Money market.
9. Short-term determinants of macroeconomic equilibrium – aggregate demand.
10. Short-term determinants of macroeconomic equilibrium – aggregate supply.
11. Macroeconomic imbalances, business cycle, inflation, unemployment.
12. Macroeconomic imbalance treatment. Economic growth and its determinants.

Aim of subject:

Extension and unification of knowledge for the use of text components of office programs (MS Office, Open Office, Google) in order to achieve effective and quality use of these software packages. The acquired knowledge and skills will be used both during the study and in practice. After completing the course, the student will be able to:

The student is able to use word processors at a higher level.

Actively use styles when formatting text.

Automatically generate content, object lists and literature.

Use the annotation and citation apparatus correctly.

Use document templates effectively.

Process long documents using sections.

cInsert graphic objects into the text (Pictures, tables, diagram, graphs, ...).

Work with mass correspondence.

Subject content

1. Introduction to Microsoft Word, startup, help, program settings, automatic fixes.
2. Text formatting: Page layout, font, paragraphs, text editing, application of styles, templates, headers and footers, page numbering.
3. Use of automatic functions: Creation of contents, bibliographies, tables, pictures, index, notes.
4. Working with a table: Breakpoints, tabs, text conversion to a table and vice versa, table creation, table formatting, calculations.
5. Visual effects: Standard clip art, custom images (size, 3D object), text wrapping, equation editor, Wordart and Smartart.
6. Mail Merge: Create and use a list of recipients, create labels, envelopes and letters.
7. User cooperation: Comments, monitored changes, document comparison, document locking.
8. Using the Google docs text editor: Create, move and delete documents, format text and paragraphs, work with graphics and tables, create content, page numbering, headers and footers.
9. Using the Open Office text editor
10. Formatting text and paragraphs, working with graphics and tables, creating content, page numbering, headers and footers.
11. Presentation: Creating a presentation, editing and formatting images, principles and recommendations.
12. Presentation: Creating animations and transitions. Notes on the presentation, starting the presentation, the course of the presentation.

Aim of subject:

As a professional component of the curriculum, the course engages students in basic mathematical operations, making them familiar with their use in economics, investment and business decision-making. After completing the course, the student will be able to:

understand basic mathematical concepts and methods used in economic analysis;

formulate economic ideas in the language of mathematics;

analyze simple financial and economic models by applying formal mathematical methods;

Subject content

1. Numerical sets and operations with numbers – representation of numbers (natural, integer and decimal ones, fractions, rational and irrational numbers, decimal development of a natural one), operations with real numbers, absolute value of a real number and its geometric meaning, representation of a real number or its approximation on a numerical axis, numerical sets (basic concepts, set operations of unification, intersection, difference), intervals of real numbers and operations with them, representation on a numerical axis.
2. Variable, algebraic expressions – introduction, domain of definition, polynomials and operations with them, editing of mathematical expressions, notation of dependencies using variables, modelling the real situation using expressions.
3. Linear and quadratic equations and inequalities – solution of linear equations and inequalities with one unknown, solution of quadratic equations with one unknown, product and quotient form of equations and inequalities.
4. Equations and inequalities with absolute value, higher order equations – linear equations and inequalities with absolute value, quadratic equations with absolute value, zero points of polynomials of higher degree.
5. Systems of equations – addition and substitution method, matrix algebra, use of matrices and determinants in solving systems of linear equations, (Gaussian elimination method, Cramer’s rule)
6. Propositional logic, combinatorics – propositional logic, tables of truth values of compound propositions, introduction of the term factorial, combination number, Pascal’s triangle, binomial theorem, basics of combinatorics: permutation, combination, variation.
7. Numerical sequences and their properties – search for dependencies, their mathematical interpretation and notation, graphical representation of sequences, properties of sequences (monotonicity, constraint, limit), arithmetic and geometric sequence.
8. Functions and their properties I – introduction of the term, domain of definition, range of values, graph of a function, basic properties of functions, linear, quadratic and linear angular functions.
9. Functions and their properties II – inverse functions, power functions and square root, exponential and logarithmic functions, functions with absolute value, function limit.
10. Derivative of a function – definition and basic properties, derivative of elementary functions and compound functions, tangent and normal to a plane curve.
11. Use of derivatives of a function – use of the first and second derivatives (monotonicity of a function, extremes, convexity and concavity).
12. Course of the function – drawing a graph of a function that is not an elementary one.

Aim of subject:

The aim of the course is to introduce and practise basic principles and strategies of academic writing. Language (morphological and syntactical) and stylistic features specific for academic writing will be emphasized and practised. Students will get theoretical and practical background for writing a seminar paper and Bachelor Thesis. The course topics will cover, among others, citation norms, plagiarism, necessary parts of Bachelor Thesis, sources, etc. After completing the course, the student will be able to:

to distinguish parts and features of a seminar paper/Bachelor Thesis

to identify various forms of academic writing

to use properly academic vocabulary and style

to work accurately with primary and secondary sources

to avoid plagiarism

to write an abstract and summary

to identify and create: introduction, literature review, methodology, results and conclusion

Subject content

1. Introduction to the course, Requirements and Objectives, Steps in Writing a Paper, Bachelor Thesis, Master Thesis
2. Purpose of Bachelor Thesis, Topic Selection, Common Types of Academic Writing, Principles of Academic Writing, Vocabulary Practice
3. Primary and Secondary Sources, Literature Review, Paragraphs, Types of Paragraphs, Topic Sentence
4. Plagiarism, Quoting, Citation, Paraphrasing and Summarizing, Academic Style I - Speech vs Written text, Style and Flow, Academic Collocations, Nominalization, Cohesion and Coherence
5. Outlines of Bachelor Thesis, Academic Vocabulary, Hedging, Degrees of Certainty
6. Features of BT Sections, Summary - Key Terms
7. Introduction of BT, Thesis Statement and Goals
8. Literature Review, Methodology, Passive Voice
9. Results - Data Commentary, Highlighting Results, Conclusion - Examples, Practice, Academic Vocabulary – Reason and Result
10. Abstract - Key Terms, Acknowledgements
11. Formal Features of BT, Assessment, Proofreading
12. Academic Style and Vocabulary

Aim of subject:

This course introduces students to the basic issues of legal regulation. Students are getting in touch with systematical informations regarding the law as a complex of rules regulating the human behavior, as well as importance of normative systems of rules for global society.

Subject content

1. Legal concept of law. Philosophical conception of law.
2. Sources of law. Legal rules and society. Type of norms.
3. Application and interpretation of legal rules.
4. Legal systems.
5. Subjects of law – natural person.
6. Subject of law – legal entities.
7. Property law.
8. Family law.
9. Commercial law.
10. Criminal law.
11. Constitutional law.
12. Administrative law.

Aim of subject:

The objective of the course is to acquaint students with the main principles of sociological approach to the analysis of social phenomena and the main topics of sociological thinking. Students will learn basic technical terminology and get acquainted with the main sociological theories and areas of sociological analysis. This knowledge will enable them to reflect more deeply on the problems of contemporary society and support the development of their critical thinking. Upon successful completion of this course, students will gain an overview of the main issues, concepts and principles of sociology as a scientific discipline and will significantly expand their cultural and social outlook on the functioning of contemporary societies and their current challenges and problems. Learning outcomes of the course unit are focused on the acquisition of basic knowledge and skills of sociological thinking and their application to the analysis of current social phenomena. After completing the course, the student will be able to:

distinguish various theoretical approaches to sociology

understand the historical development of sociology as well as the contemporary sociological discussions

understand how sociological knowledge can be useful in their respectice fields of study

Subject content

1. Principles of sociology and sociological perspectives, the origin of sociology as a science, the founders of sociology.
2. Basic sociological paradigms and approaches, main sociological theoretical directions and figures.
3. Culture, individual and society, socialization.
4. Conformity, deviation and social control.
5. Social stratification and inequality, social mobility.
6. Groups, organizations and bureaucracies.
7. Economic system and work, economic globalization.
8. Main characteristics of the labor market in the EU.
9. Basics of demography and main demographic trends in the European context.
10. Urbanization and environment.
11. Mass media and communication.
12. Basics of sociological research methodology and main sociological research methods.

Aim of subject:

Students develop their skills in and knowledge of using Microsoft Excel, Open Office Calc and Google Docs spreadsheets. The goal is to gain practical experience in using functions, graphs and other spreadsheet tools, and to be able to efficiently process large data sets through filtering, sorting, pivot tables or database functions.

Subject content

1. Spreadsheet control: Cells, cell format, relative and absolute addressing, status bar.
2. Automatic functions: Inserting functions, finding suitable functions from the list, copying cells.
3. Use of more complex functions: Mathematical functions, statistical functions, IF functions, COUNTIF, SUMIF, search functions.
4. Functions for working with text and date: Functions “find, left, right, part, date, year, month, day”.
5. Working with matrices: Use of matrix notation and calculation of basic matrix operations such as that of a determinant, the sum and product of matrices, inverse matrices, transposed matrices.
6. Graphic processing of numerical data.
7. Creating and editing graphs.
8. Search and filtering.
9. Pivot tables: Creating, modifying, using, multidimensional tables, filtering.
10. Advanced tools: Solution search, data table, scenarios, solver, analytical tools.
11. Google Docs spreadsheet application: General overview, cell formatting, use of functions, advanced tools.
12. Open Office Calc: General overview, cell formatting, use of functions, advanced tools.

Aim of subject:

The student knows and can explain the basic knowledge of general psychology, developmental psychology, social psychology and personality psychology, which belong to the basic psychological disciplines. The student critically analyzes and implements the knowledge of general psychology in practice. He applies methodology and methods of psychology in solving some practical problems in the field of people management.

Subject content

1. Subject, tasks, classification and importance of psychological sciences.
2. History of psychology and main directions of contemporary psychology.
3. Basics of methodology and methods of psychology.
4. Cognitive processes.
5. Emotions and motivation.
6. Memory and learning.
7. Basics of ontogenetic psychology, determinants of mental development.
8. Man in the web of interpersonal relationships.
9. Personality - origin, development, formation, structure, dynamics.
10. Personality traits.
11. Cognition of personality.
12. Coping with difficult life situations. 

Aim of subject:

To acquaint students with basic statistical concepts and basic procedures of data processing; basics of probability calculus and mathematical statistics; Principle of regression and correlation analysis. To show the possibilities of analysis and presentation of statistical data. Upon successful completion, students will understand the content and be able to use basic statistical tools that they will use in related professional subjects and use them in practice. After completing the course, the student will be able to:

apply basic statistical tools to analyze economic data;

construct and interpret basic numerical measures of location and variability;

apply basic probability concepts to a variety of different business applications;

use discrete and continuous probability distributions in a variety of business applications;

construct and interpret interval estimates and hypothesis tests;

estimate and interpret simple linear regression models;

use Microsoft Excel to generate descriptive statistics and perform regression and correlation analysis;

Subject content

1. Descriptive statistics.
2. Measures of location and variability.
3. Combinatorics. Introduction to probability theory.
4. Classical definition of probability. Conditional probability.
5. Random phenomenon. Basic operations with probabilities.
6. Random variables. Probability mass/density function, cumulative distribution function.
7. Basic probability distributions.
8. Random sample. Selection methods based on random sampling.
9. Introduction to statistical estimation and hypothesis testing.
10. Introduction to mathematical statistics. Basic concepts.
11. Introduction to simple linear regression and correlation analysis. One-dimensional analysis of variance. Contingency tables.
12. Time series analysis methods (elementary methods of time series decomposition and simple adaptive methods).

Aim of subject:

The aim of the subject is to introduce the fundamentals of Accounting and the principles behind it, the Financial statements (the Balance sheet, Income statement, Cash-flow statement, Notes)and its elements, the recording of relevant business transactions and book closing and the basics of financial reporting. After completing the course, the student will be able to:

complete and interprete the main financial statements (balance sheet, income statement, cash-flow statement);

record basic business transactions and calculate the closing balances of accounts;

calculate the profit;

Subject content

1. Harmonization of accounting, similarities and differences of accounting systems in the world, accounting principles
2. The annual report and the financial statements
3. Accounting books and accounting documents
4. The balance sheet items - assets, equity, liabilities
5. The income statement by nature - expenses by nature and revenues
6. The income statement by function - expenses by function and revenues
7. Recording of business transactions, profit calculation, book closing
8. Long-term assets - valuation of assets and value adjustments (depreciation, impairment)
9. Inventory valuation, product costing and changes in own inventory
10. Equity and liabilities - sources of financing the assets
11. The cash-flow statement
12. Income tax and value added tax

Aim of subject:

The subject English Language aims at reinforcing students' knowledge of English and their ability to communicate in every-day situations and to deal with problems related to both private and professional areas at level B1 according to the global scale of CEFR. This subject also aims to introduce students with topical vocabularies related to their chosen courses, which will enable them to function effectively in their future employments. After completing the course, the student will be able to:

understand texts that consist mainly of high frequency professional language;

understand the description of events in documents

deal with most situations likely to arise whilst working in an area where the language is spoken;

enter unprepared into conversation on topics that are familiar with the specialization

connect phrases in a simple way in order to describe experiences and events in a professional life

briefly give reasons and explanations for opinions and plans in a professional life

understand the main points of clear standard speech on professional matters regularly encountered in work etc;

understand the main point of personal or professional interest when the delivery is relatively clear;

Subject content

1. Banking, Venture capital
2. Bonds, Stocks and shares, Derivates
3. Accounting and financial statements
4. Market structure and competition
5. Takeovers
6. Government and taxation
7. The business cycle
8. Corporate social responsibility
9. Efficiency and employment
10. Exchange rates
11. International trade
12. Economics and ecology

Aim of subject:

The aim of the course is to familiarize students with management system-related terminology, equipping them with basic knowledge and skills for managing organizations. It creates the basis for the follow-up study of managerial-oriented subjects in particular. After completing the course, the student will be able to:

Professional knowledge - Upon successful completion of the course, the student will be able to explain the terminology of management, especially related to managerial functions (planning, organization, leadership and motivation, control; analysis, decision-making and implementation). He will also be able to characterize the role of management (definition of management, effective management) and managers for the prosperity of the controlled entity (office, institution, company), distinguish the roles of owners, entrepreneurs, managers, employees, compare management approaches applied during modern management. They will be able to characterize the basic principles of self-management, time management, including general principles of managerial work, understand the social and ethical role of management (including corruption, corruption risk), distinguish the content of strategic and operational management, understand and process selected analyzes such as SWOT analysis , target group analysis, cause and effect diagram, risk analysis, understand and select the appropriate management model, such as MBO model (do the right things to manage), BSC, knowledge management model, process model, etc.

General competences (key, transferable competencies) - The student is able to orientate in a professional text, can define the problem and choose a suitable method for its analysis. He is also able to understand his strengths and weaknesses, define his goals and procedures to achieve them

Subject content

1. The concept of management, the definition of key terms.
2. Historical background of management, its development to the present.
3. Schools of management.
4. Profile and personality of the manager. Managerial styles.
5. Decision-making processes.
6. Planning.
7. Organizing.
8. Employee motivation and stimulation. Human resource management.
9. Control.
10. Process management.
11. Communication and negotiation.
12. Stress management and common managerial problems.

Aim of subject:

The course introduces modern principles and practices of human resource management in the organization, explains the key role of human resource management in achieving strategic objectives of the organization, and introduces fundamental human resource management functions that determine organizational performance. After the successful completion of this course, students will be able to explain and apply knowledge related to human resource planning, job design and analysis, employee recruitment, selection and orientation, performance management, employee rewarding, or employee training and development.

Subject content

1. COURSE OVERVIEW. The concept of human resource management (What is human resource management and what factors influence it? What are the fundamental human resource management functions? What is the role of managers and HR specialists in human resource management?)
2. Human resource planning and job design (How to perform human resource planning? How to design jobs? How to perform job analysis?)
3. Employee recruitment, selection, and orientation (How to recruit suitable candidates? How to select competent employees? How to provide new hires with needed knowledge, skills, and abilities?)
4. Performance management (What is the purpose of performance management? What is the performance management cycle? What do managers do in the process of performance management?)
5. Employee rewarding (What is the purpose of rewarding? What is a reward system? How to reward employees?)
6. Employee training and development (How do people learn in the workplace? How to organize employee training and development? What are the common methods of employee training and development?)
7. COURSE SUMMARY
8. SEMINARS:
9. What is leadership and who are leaders? How to use different leadership styles? What makes a good leader?
10. How does job design influence employee motivation? What are the useful theories of motivation? How to design motivating jobs?
11. INDIVIDUAL PRESENTATIONS:
12. How to attract and keep talented people? What is the purpose and process of talent management? How to deal with employee turnover and retention?
13. What is control and why is it important? What takes place as managers control? What should managers control?
14. How to handle employee problems? How to handle negative behavior? How to handle poor performance?
15. FINAL TEST

Aim of subject:

The course is focused on the company and its functioning in the market economy. The aim is to provide students with an overview of business opportunities and its main goals, possible forms of business, assets involved in business, sources of its coverage, creation and distribution of the company's income and ways of evaluation of financial situation and performance of business entity. Business economics is focused on the introductory issues of economics and management of the company as a whole, but also its individual functions: production, production, personnel and human resources, logistics, business and economic-financial. The study is about understanding the general, economic, organizational, production, market and management aspects of business processes that take place in the company and the interrelationships among them. After successfully completion of the course, students will: - Be able to define the basic objectives of business, understand the principles of operation of the company, identify elements of the company's environment, - Know the basic legal framework of business in the Czech Republic - Know the basic indicators for evaluating business activities in the field of property management - Know the basic indicators for evaluating the company in connection with obtaining and using sources of financing the company's activities - Be able to use information about the activities of the company for decision-making and management purposes - Know the basic differences and specifics of business activities in different areas.

Subject content

1. The principles of the company and business, the environment of the company. Business and enterprise. Business environment. Business surroundings.
2. Production factors and their classification. Classification of production factors. Combination of production factors.
3. The efficiency of the company and its categories. Costs and their relation to production factors. The result of business activity, its quantification and use. Evaluation of cost-effectiveness.
4. Classification of enterprises. Legal form of business. Area (sector) of business. Business size.
5. Business life cycle. Starting a business. Business growth and its stabilization. Business crisis, rehabilitation. Dissolution of the company.
6. Company property (2/1). Property structure of the company. Fixed assets. Current assets.
7. Capital structure of the company. Own resources. Foreign sources.
8. Valuation of company assets. Valuation of fixed assets. Valuation of current assets. Valuation of equity and debt. Business valuation.
9. Objectives of the company and its functions. Company activities - business functions, market - marketing, development management, innovation, introduction of new productions - production preparation and efficiency of production preparation, purchasing and supply, production. Management of the production process in space and time, technical service of production, sales - sales.
10. Specifics of individual types of business. Manufacturing company. Service provider. Business in tourism. Business in healthcare.
11. Financial planning. Financial planning process. The process of creating a financial plan.
12. Investment activity. Return on investment method. Payback time method. Net present value method. Internal rate of return method.

Aim of subject:

Students get acquainted with key concepts and procedures in the analysis of the business environment and the company’s market position. The course also deals with the purchasing behaviour of consumers and organizations, market segmentation and targeting a selected segment, the specifics of marketing services, as well as the tools of the marketing mix and their management in fulfilling the company‘s marketing goals. Upon completion of the course, students have a reasonable grasp of the principles of targeted marketing, being able to apply the acquired knowledge and skills when developing a marketing plan.

Subject content

1. Marketing development. Marketing concept. Specifics of service marketing.
2. The market and its participants. The main characteristics of the business environment. Market description.
3. Psychological dimension of the customer buying behaviour. Purchasing decision-making process. Brands and their role in influencing shopping behaviour. Customer behaviour in the market of organizations (B2B).
4. Marketing research as an area of the marketing information system. Research classification according to information and methods applied. Development and implementation of a research project. Marketing research in the service sector.
5. Methods of external environment analysis. Internal analysis procedures. SWOT analysis.
6. Market segmentation. Segmentation criteria for consumer and organizational markets. Selection of the target segment and determination of market positioning.
7. The role of marketing in strategic planning. Functions and content of the marketing plan. Specifics of marketing planning in services.
8. Tactical tools for marketing plan implementation. Extended marketing mix in the service sector.
9. Marketing mix: product and its characteristics. Product development options. Product mix management.
10. Marketing mix: price and its perception by the customer. Pricing and pricing strategies.
11. Marketing mix: marketing communication. Communication mix tools, their classification and use.
12. Marketing mix: availability and distribution strategies. Choice of distribution channels and distribution management.

Aim of subject:

It is determined on the basis of an analysis of language needs in relation to the requirements of contemporary economic and social practice that are placed on a university graduate. The second language teaching aims to strengthen and expand the communication skills of our graduates with future foreign language clients and business partners. The aim of the course is to acquire the basic terminology related to staff and human resource development, market entry, financing and expansion. In addition, the course acquires the linguistic competence to conduct a discussion on the topic based on the studied texts. Moreover, the course grasps the differences in staff and human resource development, market entry, financing and also expands and consolidates the vocabulary by means of the provided exercises as well.

In accordance with the target level B1/B2, the course is determined in relation to the ability of passive comprehension, active communication and the amount of grammatical knowledge. The vocabulary is preferably oriented towards professional communication of an appropriate level so that students learn to express themselves in the professional sphere, especially when communicating with clients and business partners at the level of basic social intercourse. The individual student work is motivated mainly in the horizon of personal communication. Students also use vocabulary from specific professional fields. Students learn the vocabulary related to HR, marketing and business as well. Students are also supposed to talk about those fields mainly from the personal experience and fully comprehend the selected professional spheres. Thanks to the acquired linguistic competence, students are able to lead a discussion on the given topics.

Subject content

1. Modul – Staff development and training
2. Modul – Job descriptions and job satisfaction
3. Modul – Getting the right
4. Modul – Making contact
5. Modul – Breaking into the the market
6. Modul – Launching a product
7. Modul – A stand at a trade fair
8. Modul – Being persuasive
9. Modul – Starting a business
10. Modul – Financing a start-up
11. Modul – Expanding into Europe
12. Modul – Presenting your business ideas

Aim of subject:

The aim of the course is to acquaint students with important areas of the complex of financial management and corporate finance with emphasis on the key importance of financial stability as a determining factor in competitiveness. Furthermore, to clarify the essence of the described facts and point out the basic principles and characteristics. It will be important to define the basic areas of financial management in the context of business management and explain to students the issue of risk associated with business and the key importance of risk management in the planning and operation of the company. After completing the course, the student will be able to:

Get acquainted with the complex issues of financial management of the company and its connection to other activities of the company.

It will be oriented in the property and financial structure and in connection with that in the issue of optimal capital structure and capital costs.

They will acquire the ability to work with risk factors and time in financial decision-making and risk management in general.

They will be aware of the connection between the need for capital allocated to the company's assets, thanks to which the product can be provided to the end customer, who will then decide on the success of the business as a whole.

Orients in the sources of financing, including the possibility of financing associated with the capital market, incl. pros and cons in the use of individual resources and will be able to choose between them for the needs of financing specific activities.

In the short-term proceedings, it will be oriented in the company's cash flows, which is related, among other things, to the acquisition of current assets, which affects the company's performance.

Gain an overview of financial planning issues enabling a systematic approach to financial management supporting control processes.

Will be able to analyze reports and draw conclusions and recommendations in relation to improving the company's performance

In the framework of long-term financial management, they will acquire the ability of capital planning and investment decision-making in order to decide on effective financial management respecting the company's strategy.

Subject content

1. Basics of business finance.
2. Financial decision-making of the company.
3. Property and financial structure of the company.
4. Current assets of the company and its management.
5. Time factor and risk in financial decision making.
6. Risk management.
7. Sources and forms of company financing I.
8. Sources and forms of company financing II.
9. Financial analysis I.
10. Financial analysis II.
11. Financial planning.
12. Capital planning and investment decisions.

Aim of subject:

Students will master the principles and methods of professional work, work with literature and sources and other heuristic materials and information sources. They will practically try out work with a professional text and independent creative activity. They will individually consult their partial steps to fulfill the goal of the work with the supervisor and the seminar leader. The output is the processing of the working version of the bachelor's thesis.

The course follows the course Methodology of Professional Work. The aim is to acquaint students with the binding methodology for writing qualifications, content and formal requirements for the processing of works of this kind and provide them with information facilitating the processing of bachelor´s thesis at the required professional level and prepare them for its successful defense.

Subject content

1. Methods of obtaining resources, data and information.
2. Reading professional text, research, criticism of sources, principles of data interpretation, scientific facts.
3. Use of sources and their citations, principles of correct citation, most common errors in citations. General rules for bibliographic citations according to the ČSN ISO 690 standard.
4. Methodology of sociological research, qualitative and quantitative methods.
5. Selected research methods and techniques suitable for processing a bachelor's thesis.
6. Content structuring and hierarchization of the text and main parts of the bachelor thesis.
7. Internal form of the bachelor thesis and stylistics.
8. Characteristics of the individual basic parts of the bachelor thesis.
9. External appearance of the bachelor's thesis, formal requirements.
10. Time management. An effective time schedule for the progress of work in the processing of a bachelor's thesis.
11. Presentation of the bachelor's thesis, preparation for discussion and debate as part of the defense of the bachelor's thesis.
12. Group and individual consultations, presentation of interim results.

Aim of subject:

Regional development can be characterized from an empirical point of view as regional development processes that are placed in the context of regional development policy at national and international level. The aim of the course is to acquaint students with fundamental theoretical concepts of regional development and their application as a basis for regional policies.

The student will thus gain a comprehensive view of regional development issues, which will allow him/her to actively participate in regional analyses, shaping regional policy strategies and implementing regional development support programmes at all territorial levels (international, national, state, region, and municipality).

Subject content

1. Regional Development 1 – Settlements´ System
2. Regional Development 2 – Systematization of Regions
3. Historical Excursion / Regional Processes 1 (Migration)
4. Historical Excursion / Regional Processes 2 (Urbanization)
5. Regional Development Tools 1 – Strategic Planning and Management
6. Regional Development Tools 2 – Spatial Planning and Management
7. Regional policy 1
8. Regional policy 2
9. Theories of Regional Development 1
10. Theories of Regional Development 2
11. Regional Policy of the European Union
12. Contemporary Trends in the Regional Development

Aim of subject:

The course introduces students to strategies and methods of human resource management in the field of job analysis, human resource planning, employee recruitment, selection, and orientation, employee evaluation, remuneration, training and development as well as employee motivation and care.

a) Professional knowledge: In the lectures, students will acquire the knowledge necessary for the implementation of job analysis, human resource planning, recruitment, selection, hiring and adaptation of employees, evaluation, remuneration and training of employees and employee care.

b) Professional skills: In the exercises, students will acquire skills related to defining requirements for employees, formulating and publishing a job offer, processing and evaluating a resume, preparing and conducting a job interview, arranging a job contracts, working hours and payroll.

Subject content

1. The concept of strategic human resource management (SHRM) in the context of organizational management.
2. Organizational management and role of managers and HR managers in SHRM.
3. Job analysis and competencies as a background of SHRM.
4. Strategy of personal work.
5. Strategy of employee recruitment and selection.
6. Strategy of employee orientation.
7. Strategy of employee training and development.
8. Strategy of employee career and talent management.
9. Strategy of employee motivation.
10. Strategy of employee care.
11. Strategy of employee remuneration.
12. Strategy of employee evaluation.

Aim of subject:

The subject English Language aims at reinforcing students' knowledge of English and their ability to communicate in everyday situations and to deal with problems related to both private and professional areas at level B1 according to the global scale of CEFR. This subject also aims to introduce students to topical vocabularies related to their chosen courses, enabling them to function effectively in their future employment. Upon completion of the subject, the student will be able to:

understand texts that consist mainly of high-frequency everyday or job-related language;

understand the description of events, feelings and wishes in personal letters;

deal with most situations likely to arise whilst travelling in an area where the language is spoken;

enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life (e.g. family, hobbies, work, travel and current events);

connect phrases in a simple way in order to describe experiences and events, my dreams, hopes and ambitions;

briefly give reasons and explanations for opinions and plans;

narrate a story or relate the plot of a book or film and describe my reactions;

understand the main points of clear standard speech on familiar matters regularly encountered in work, school, leisure, etc;

understand the main point of many radio or TV programmes on current affairs or topics of personal or professional interest when the delivery is relatively slow and clear;

write simple connected text on topics which are familiar or of personal interest;

write personal letters describing experiences and impressions.

Subject content

1. Staff development and training
2. Arranging business travel
3. Business conferences
4. Spending the sales budget
5. Social media and business
6. Business and the environment
7. A staff survey
8. Offshoring and outsourcing
9. Customer satisfaction and loyalty
10. Business across cultures

Aim of subject:

The aim of the course is to introduce students to the issues of sustainable development, to the conceptual issues and present selected topics related to the sustainable development and their connection with the economic activities. The course will include explanation of the term and approach towards sustainable development, sustainable goals, strategy of sustainable development incl. its indicators and data sources, the topic of global warming and in the broader sense environmental safety, and in the end of the course also current trends in EU's environmental policy. Course will include also the topic of waste management and circular economy.

Student will acquire basic orientation in the topic of sustainable development, historical context of its development, relationship between environment and economic activities, environmental issues caused by economic activities and measures for improvement. Student will further gain knowledge about legislation related to the environmental protection and current trends of environmental policies at Czech and European level.

Subject content

1. Sustainable development, origin, definition, enforcement and institutions.
2. Development of the idea of SD in the world and in the Czech Republic, follow-up European activities.
3. Sustainability indicators and their use and development.
4. Introduction to environmental geography.
5. Introduction to the use of data sources.
6. Global warming, CO2 reduction.
7. The concept of environmental security.
8. Adaptation and mitigation measures, strategy of adaptation to changes.
9. Environmental topics at EU level, institutions, trends.
10. Legislation in environmental protection.
11. Circular economy and waste management.
12. Current trends such as Smart Cities, Digital City, Adaptation to climate change, urban resilience, adaptation strategies, world-class organizations and the development of ideas in our country, cities and global development goals objectives of Milenia and others, including the Agenda 2030 and the strategic framework of the UR in the Czech Republic 2030, ICLEI ...

Aim of subject:

The aim of the course is to master the practical basics of economic functions and legal rules of functioning of entities operating on the market, especially commercial companies. The course also provides a basic orientation in tax issues related to companies established under Czech law.

Subject content

1. Introduction to the subject, historical development of commercial law.
2. Entrepreneur, consumer, commercial establishment.
3. Establishment and formation of a commercial company, nature and legal characteristics of the memorandum and articles of association, particulars of the memorandum and articles of association, invalidity of the establishment of a company.
4. Basic concepts of company law. Public companies. Limited partnerships. Limited liability company. Joint stock companies.
5. Status of a shareholder in a company, overview of his rights and obligations.
6. Rights and obligations of statutory bodies towards the company, creation and termination of office, supervisory board, non-competition.
7. Dissolution of the company and its legal consequences. Dissolution of the company with liquidation. Dissolution of a company without liquidation. Transformation of companies. Merge. Division. Change of legal form.
8. Commercial register and collection of documents.
9. Commercial obligation relations, specifics of business relations.
10. Formation, change, obligation.
11. Securing and consolidation of debt.
12. Dissolution of the obligation.

Aim of subject:

The course is a continuation of the Thesis Methodology course. The aim is to introduce students to the binding methodology for writing qualification theses, the content and formal requirements for the preparation of this type of thesis and to provide them with the information to facilitate the preparation of a Bachelor's thesis at the required professional level and to prepare them for its successful defence.

Aim of subject:

The course aims to increase the coherence of studies with the needs of practice, i.e. the needs of real economic life and thus better respond to the requirements of future potential employers of graduates. This course should enable students to verify the acquired knowledge from the field of their studies by their practical application in specific situations of everyday activities of various types of economics and business management and to gain completely new knowledge that will help them to supplement their theoretical knowledge and thus gain a more comprehensive orientation in a particular issue.

At the introductory seminar, students will be informed about the conditions, content and organization of the professional practice. They will also receive all the necessary forms:

1. Professional practice assignment.
2. Framework agreement on cooperation in the implementation of professional practice.
3. Final report on the implementation of the professional practice.

Aim of subject:

The objective of the subject: Managerial skills represent a comprehensive set of competencies focused on the application level to strengthen the role of managers in their leadership, management and development dimension. The course focuses on the acquisition of the basic practices of the triple role of the managerial employee: manager - leader - coach, i.e. the prism of management - leadership - staff development. Students learn the principles, techniques and methods of leading, managing and developing employees. They are also supposed to use management techniques, procedures and methods to effectively manage a role of leaders for their own self-development.

Subject content

1. Manager-leader-coach: the triple role of a senior employee.
2. Managerial communication: principles, channels, pitfalls, forms.
3. Giving feedback, the art of giving and receiving praise and criticism.
4. Performance management and working with the managerial grid.
5. Managerial interviewing: motivational, evaluative, reproachful.
6. Methods and techniques of long-term work with subordinates.
7. Teamwork and working with team dynamics.
8. Staff motivation and corporate motivational tools.
9. Coping with communicationally challenging situations in managerial practice.
10. Coaching as a tool for staff development.
11. Basics of time and stress management.
12. Work-life-balance in practice.

Aim of subject:

The course enables students to acquire and deepen theoretical and practical knowledge of marketing and at the same time to comprehend the broader context in the application of modern marketing approaches, including the application of the results of neuromarketing research in a business environment characterized by globalization and new forms of competition. The focus is on current trends in the consumer behaviour from the perspective of Generations X, Y, Z and Alpha. The emphasis is placed on digital marketing and its tools including social media, SEM, eWOM, USG. The course uses numerous case studies and best practices from various sectors.

Upon completion of the course, students are able to: apply modern marketing approaches in practice, comprehend current trends in the consumer behaviour, select a target market, explain the differences between traditional and digital marketing, use the 7Cs of digital marketing and design a mix of digital marketing tools.

Subject content

1. Marketing and globalisation.
2. Current trends in consumer behaviour and their impact on marketing.
3. Generations X, Y, Z and Alpha and marketing.
4. Neuromarketing its practical application.
5. Brand marketing.
6. The impact of ICT on marketing. Mobile first index.
7. Traditional vs. Digital Marketing. 7 Cs of Digital Marketing.
8. Digital marketing tools. Search Engine Marketing SEM.
9. The use of social media in marketing. Facebook, Instagram, Twitter, You Tube, Google.
10. e-Wom, user generated content (USG), blog, influencers and their role in marketing.
11. Viral marketing, buzz marketing, astroturfing, ambush marketing, ambient marketing, guerrilla (grassroots) marketing.
12. Augmented reality, gamification, social media marketing campaigns.

Aim of subject:

The aim of the course is to provide participants in the course “Public Administration and the European Union” with relevant knowledge, skills and abilities in selected thematic areas of public administration and management, with special regard to the European Union. More specifically, by studying the course, the participants will: 1)identify, explain and critically analyze selected practical issues of public administration in the EU and the Czech Republic using and applying basic concepts, legislation, structures, organizational rules, goals, and managerial functions; 2) understand the processes and activities of public administration in connection with administrative settings (EU), administrative reforms (EU member states) and the responsibilities of senior management for the activities performed including the internal control systems; 3)explain and justify the application of selected procedures, tools and techniques that can be used in administrative and managerial practice.

After taking the course, the student will be able to: a) understand, explain and critically analyze selected practical issues of public administration (especially basic concepts, legislation, structures, organization, goals, management, decision-making) with regard to the Czech Republic and the EU (bodies and institutions, funds) b) explain the issue of reforms and modernization of public administration, including New Public Management oriented reforms. c) explain the issues of management in public administration, including communication plus control processes and budgeting, with respect to the EU situation d)use specific examples to identify different administrative and managerial concepts in use by public or private organizations e)use specific examples to identify different administrative and managerial practices in use by public or private organizations e) orient himself/herself in professional texts f) solve a simple, specific public administration or management-related problem.

Subject content

1. Administration and the state, history and functions of public administration, administration and management. Terminology and definitions
2. Legal, economic and organisational aspects of public administration
3. Approaches and concepts of public administration.
4. Public management: concepts, specifics, models of management, managerial functions (planning, organising, leadership, control), management and the EU
5. Public administration characteristics and administrative reforms in the EU
6. Publics in administration and administrative organisation (state, regional, local)
7. Public administration and economics: budgeting, sourcing, control and accountability
8. Public administration staff, appointments and politicisation of civil service
9. Administration and the EU, implementation of EU administrative policies

Aim of subject:

The course acquaints students with current issues of management and economics and through invited lectures attempts to introduce students to current practice in these fields. The aim is to acquaint students with current models of economic theory of related economic and managerial disciplines and to develop decision - making skills in solving problems in economic practice in connection with changes 4.0.

The student will be familiar with current issues of economics and management

Define basic processes related to current issues of economics and management

Explain basic concepts

Subject content

1. The importance of business in the national economy
2. Typology of companies
3. Specific economies
4. PESTLE and SWOT analysis
5. Organizational and information structure of the company
6. Controlling
7. Cash flow
8. The process of strategic management in organizations
9. Attributes of competitive influences in the modern business environment
10. Balanced Scorecard and other analytical tools for business evaluation
11. Attractiveness of the industry
12. Strategic Position and Action Evaluation Matrix - effective means of strategy formulation. Principles of evaluation of strategic possibilities

Aim of subject:

Students get a grasp of the principles of complex globalization processes taking place in the world economy and politics along with their links to international trade and other forms of economic relations representing the external environment for the economy of the Czech Republic.

Subject content

1. Course introduction, subject and methods of global economy research.
2. The origin and development of the world economy.
3. Structural changes in the world economy.
4. International division of labour and international economic relations.
5. International trade and development trends of world markets.
6. International movement of production factors (capital and workforce) and their development
7. International monetary and financial system and its development.
8. Transnational corporations and their role in the world economy.
9. Integration processes in the world economy.
10. Changes in the distribution of economic potential in the world economy.
11. Global problems of the world economy.
12. The relationship between politics and economics in the world economy.

Aim of subject:

The course includes the preparation of a Bachelor's thesis under the supervision of a thesis supervisor. During the preparation of the thesis, the student is obliged to consult with the thesis supervisor by means of personal tutorials by e-mail at least in the following stages (the completion of the tutorials is a condition for the award of credit in the relevant courses, the content of which is the preparation of the Bachelor´s thesis).

Aim of subject:

Inform students about basic principles of financial market operations, their tasks and position in financial intermediation, major participants, connection with monetary policy and some background from financial mathematics.

After successful completion of this course, the students will understand basics of both theory and praxis of financial markets operations, significance of this markets for national and international economies, they will know basic products traded on these markets and major participants present on financial markets. They will be also capable of doing basic analysis with support of financial mathematics and they will understand influence of monetary policy on financial markets.

Subject content

1. Introduction to financial market mechanism
2. Money market, definition, major players
3. Capital markets and participants
4. Stock market and products
5. Bond market and products
6. Foreign exchange market and products
7. Financial derivatives markets and products
8. Relation between financial markets and monetary policy
9. Evaluation of investment projects
10. Insurance business
11. Risk evaluation and management
12. Evaluation and appraisal of corporations

Aim of subject:

To acquaint the students with the major principles and necessary activities in the management of the organizational units of a financial institution-bank and the management of the product structure of commercial banking. Students should master the basics of different management methods and be able to point out the key trends and their characteristics. Through practical experience and examples of applications, the aim is to show the relevance of theoretical procedures and principles for Czech banking practice and its competition

It is about gaining knowledge of the external specific conditions of banking institutions, regulation and supervision of banking business, as well as knowledge of internal management processes such as strategic planning, business plan, profitability management, service models. Students should also learn about management through controlling, management information system, and customer relationship management. Emphasis is then placed on mastering the basic aspects of risk management in the banking business. Students should be familiar with both the development trends of financial management of banks and the development trends of the banking industry in general.

Subject content

1. Framework conditions of banking business, historical sources
2. Regulation and supervision of banking business
3. Competitive environment of banking and non-banking entities
4. Vision of the bank as a financial institution, strategy and control in the bank, organisation of the bank's workplace
5. Management through controlling, the role and activities of internal audit in the bank
6. Compliance tasks in a bank
7. Segmentation of bank clients, customer service models, customer relationship management
8. Introduction of new products, including innovation
9. The role of the bank as a payment service provider
10. Budgeting in the bank, costs and revenues of bank products and business units
11. Types of risks in banking business
12. Banking risk management

Aim of subject:

The course introduces the fundamental structure of the financial market (FM) in the Czech Republic, in particular the area of payments and banking, the distribution of competences within FM in the Czech Republic and its regulation. The course introduces the principles of the payment system (PS), its terminology and the system of settlement and clearing of payments. Students will get acquainted with consumer protection within the framework of the Czech PS, they will get acquainted, among others, with their client rights but also with their obligations. Students will learn about the sources of the law of PS regulation. They will also learn about the fundamental division of the financial market in the Czech Republic according to the institutions (banking and non-banking institutions) that provide financial services in the Czech Republic, their hierarchy and activities. This knowledge will enable students to better understand the regulation of PS in the Czech Republic, but also in practical client life, e.g. when concluding a contract for a payment account with a financial institution and the functioning of FM in general. The aim of the course is to master the fundamental regulatory concepts standardly used by FM/PS. To learn selected principles of financial literacy, cybersecurity and understanding of interbank relationships, and to provide a basis for a deeper study of the financial market or financial law.

Upon successful completion of the course, students will be able to:

describe the principles of the payment system in the Czech Republic,

understand the regulation of the payment system,

know the fundamental general principles of cybersecurity in payment transactions,

know the fundamental business models of regulated entities in the payment system

Subject content

1. Introduction to the financial market (FM) of the Czech Republic, including banking
2. Introduction to the payment system
3. Introduction to the relevant national and European legislation on payment transactions
4. Types of regulated subjects in FM in the Czech Republic
5. Payment instruments
6. Principles of interbank settlement
7. Methodology
8. General FM business model/plan
9. Selected FinTech business models
10. Consumer protection in payments
11. Proper payment terminology
12. Practical training: preparation of a business model for FM, preparation of samples of applications or samples of terms and conditions

Aim of subject:

Participants will be able to navigate the cultural differences of today's world, communicate with customers, suppliers, colleagues, employees and partners from different cultures, and avoid cultural faux pas.

Upon completion of the course, the student will be able to understand how multicultural communication is influenced by types of cultures, understand what you can adapt and do the same regardless of location, understand how cultures of other countries and regions differ, work and communicate abroad and at home in a multicultural environment.

Subject content

1. Introduction
2. Culture
3. Dimension of national culture
4. Cultural dimensions China vs. Czechia
5. Culture shock
6. The communication process
7. Cultural noises in communication
8. Multicultural communication - a response to the encounter of diverse cultures
9. The most common problems in multicultural communication
10. Cultural variables in the communication process
11. Context
12. Czech characteristics
13. Multicultural communications tips

Aim of subject:

The aim of the course is to acquaint students with professional terminology in the field of financial and payment services, with central and commercial banking in the Czech Republic and the principles of operation of commercial banks and non-bank institutions, as well as with the structure of the financial market in the Czech Republic

The course will provide students with an initial orientation in the Czech banking and non-banking environment. It will enable students to understand the relationship between central and commercial banking and non-bank entities in the Czech Republic. Emphasis is placed on mastering the basic principles of commercial banks, their structure and profitability, security and liquidity and the specifics such as banking secrecy, money laundering, cybersecurity etc. Furthermore, students will gain practical knowledge in the field of development and current structure of the financial, payment and banking sector in the Czech Republic.

Subject content

1. Origin and modern development of banking in the Czech Republic
2. Financial market, payment system and banking system
3. Central banking and functions of the CNB
4. Licensing and regulation of commercial banks, supervision of commercial banks and non-bank institutions
5. Types and activities of universal and specialized banks
6. Structure of financial sector entities in the Czech Republic
7. Inter-banking payment system
8. Payment system regulation
9. Cybersecurity on the financial market
10. Compliance function in the banking business
11. Banking secrecy, money laundering, consumer protection
12. Inovation of the financial instruments

Aim of subject:

The aim of the course is to gain the knowledge of international legal rules in the domain of international security and the capacity to assess security threats and world events in light of law. Students will get acquainted with rules of international security, both general international norms and specific rules in the domain of sanction policy, use of force, UN protection of international peace and security, regional organizations, responsibility for international wrongful act, space security and cyber security. Students will gain a comprehensive and critical view of world affairs as well as the capacity to apply international legal rules to concrete situations and formulate adequate legal argumentation.

Students will gain the knowledge:

of norms of Law of International Security, both general and specific in the domain of sanction policy, use of force, UN protection of international peace and security, regional organizations, responsibility for international wrongful act, space security and cyber security

of procedural rules of international law allowing efficient interpretation and application of norms of law of International Security

to apply rules of international security to concrete situations in the world and assess the security risks and crises from the international law perspective

to assess the legality of individual operations and acts endangering international peace and security

to offer adequate international legal argumentation and to evaluate critically its legal force and effect. Students will gain the following competence:

ability to assess world affairs as well as national security and foreign affairs interests from the international law perspective

legal expertize needed for the holistic viewpoint and the strategic decision-making in practice

Subject content

1. Session 1: Introduction and Definition of the Term "Law of International Security"
2. Session 2: Evolution of the Law of International Security and the Foundations of Contemporary System
3. Session 3: United Nations Security Council: Primary Responsibility for the Protection of International Peace and Security
4. Session 4: Diversification of Measures Not Involving the Use of Force
5. Session 5: “Targeted” Sanctions
6. Session 6: Authorization by the UN Security Council to Use Force
7. Session 7: Right of Self-Defense: Tendencies to Extend its Scope
8. Session 8: Humanitarian Intervention
9. Session 9: Cybersecurity
10. Session 10: Space Security
11. Session 11: Consequences and Remedies for the Violation of the Law of International Security
12. Session 12: Towards a Global Security System?